This international conference brings together multiple perspectives on the way in which madness and its forms of care were mediatised and discussed in the public arena in a context marked, in France as in other European countries, by profound transformations in the field of psychiatry and mental health policies. The objective is to analyse (1) the conditions for producing multiple media objects (radio or TV broadcasts, reports, interviews, testimonies, articles, professional films, conference cycles, etc.), which very often involve entering an institution with a sometimes undeserved reputation for being particularly closed, (2) their reception and impact, as well as (3) the procedures, devices and formats used to act on the representations of madness that are identified as a hindrance to the implementation of mental health policies.